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Two Anheuser-Busch InBev executives who oversaw Bud Light’s marketing collaboration with transgender TikTok star Dylan Mulvaney have been fired, the company he said<\/a> the Wall Street Journal on Sunday. <\/p>\n Alissa Heinerscheid, Bud Light’s vice president of marketing, and her boss, Daniel Blake, Budweiser’s group vice president of marketing, faced criticism and even death threats earlier this month after sending the ‘social media influencer commemorative Bud Light cans with their image to promote a company raffle<\/span>. <\/p>\n Both executives have now taken leaves of absence, the company said in an email to the Journal. <\/p>\n “Under the circumstances, Alissa has decided to take a leave of absence which we support,” an Anheuser-Busch spokesman said in the email. “Daniel has also decided to take a leave of absence.”<\/p>\n The decision to go on leave “was not voluntary” by the executives, the Journal reported, citing people familiar with the matter. <\/p>\n Todd Allen, Budweiser’s former global vice president, will take on the role of Bud Light’s vice president of marketing in Heinerscheid’s place, Ad Age reported. reported<\/a>.<\/p>\n On April 1, Mulvaney posted a sponsored Instagram video of himself drinking a Bud Light for a marketing campaign celebrating the end of March Madness. In the video, Mulvaney shares a photo of a Bud Light can with her face on it celebrating her “365 Days of Childhood” series on TikTok documenting her gender transition. In the post, he calls the commemorative tin “possibly the best gift ever.” <\/p>\n The post shot up outrage among some Bud Light fans<\/span>, prompting calls to boycott the brand. Rapper and singer Kid Rock joined the fray with an Instagram video<\/a> of himself wearing a MAGA hat and shooting Bud Light cans with an automatic rifle. <\/p>\n“It was not voluntary”<\/h2>\n