WASHINGTON (AP) — Three progressive groups are spending more than $20 million on a new national ad campaign to promote President Joe Biden’s record as he begins his 2024 re-election race.
The ads from the groups Future Forward USA Action, Climate Power and the Way to Win Action Fund, first shared with The Associated Press, aim to sell voters on Biden’s efforts to lower the cost of prescription drugs, create sites of clean energy work and support the medium. class as inflation takes a bite out of their net pay. The groups aim to remind Americans of what Biden has done in office, as many Democrats believe his party has not done enough to educate voters about what they have accomplished after 28 months in office.
“The Biden-Harris Administration has a great story to tell, and we’re making people aware of the real difference these policies will make in their everyday lives,” said Chauncey McLean, president of Future Forward USA Action, in a communicated “This national advertising and marketing campaign will reach audiences on their television and digital screens to highlight the Biden administration’s track record of job growth and common-sense reforms that lower costs for workers.”
In an April poll by The Associated Press-NORC Center for Public Affairs Research, Biden’s job approval rating stood at 42 percent, a slight improvement from 38 percent in March. The March poll came after a pair of bank failures dented already shaky confidence in the nation’s financial systems, and Biden’s approval rating was then near the lowest point of his presidency. The same poll showed only 47 percent of Democrats say they want him to seek a second term, down from 37 percent in February.
“America’s clean energy boom is no accident. Thanks to the Biden-Harris Administration’s Clean Power Plan, Big Oil is paying its fair share and nearly 150,000 jobs are being created clean energy workers,” said Lori Lodes, Executive Director of Climate Power. “We’re excited to tell this story and show Americans how President Biden’s Clean Power Plan is making a difference in their everyday lives.”
“The achievements of the Biden-Harris administration are historic and have improved the lives of all people. We will tell this story to the multiracial, multigenerational majority that made these changes happen,” said Jenifer Fernandez Ancona, co-founder and director of Way to Win Action Fund strategy. “Americans are coming together to defend our freedoms and rebuild our communities after a challenging period in history. These political victories give us the opportunity to continue building a better future that works for all.”
