According to ESPN, the WNBA’s opening four games drew 199% more viewers than the 2022 opening weekend. These numbers echo a surge in interest in women’s sports at all levels. Samba TV reports that the audience for the 2022 WNBA Finals grew by 171% compared to the previous year, while the audience for the NBA Finals grew by 25%. The National Women’s Soccer League had 435% more viewers tune in for its 2022 championship compared to 2021.
#WNBA Tip-Off Weekend delivered significant audience growth across ESPN platforms
Saturday’s #ALLINLV vs #Protect yourself the game is @WNBAmost watched opening weekend game in 11 years (684,000 viewers) pic.twitter.com/SGTinJjF6M
— ESPN PR (@ESPNPR) May 23, 2023
The MLS Championship only grew by 15%.
Kia Nurse is a WNBA All-Star and a rookie point guard for the Seattle Storm. He says players can notice the increased interest in their sport, and it’s a motivating force behind their game.
“Every day, we understand that there are a lot of eyes on us, a lot of young eyes, a lot of young women who are inspiring to be in our position, and so when you come in, it’s something you play for.” said the nurse.
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