The innovative new Tamagotchi Uni makes the best-selling virtual pet even more unique, united and universal thanks to the Tamaverse.
The toy that sparked a virtual pet frenzy around the world in the 1990s promises to shake up the toy industry once again with an all-new device, the Tamagotchi Uni, marking the first simultaneous global launch of the Tamagotchi brand.
With over 91 million sales worldwide, Tamagotchi now connects fans globally for the first time with a truly unique device built for the modern digital world, bringing its cross-brand virtual pet-raising experience to a brand new level.
Tamagotchi Uni allows users to connect in a whole new way with the Tamaverse, the metaverse of the Tamagotchi world. Fans can now play together with Tamaverse’s Tama Arena, Tama Parties, Tama Fashion and Tama Travel features, opening up the fun on a global scale. Tamagotchi Uni enjoys new features, giving fans their own unique experience, including DIY activities, exploration with their character, and an on-device social platform.
Tamagotchi Uni customizes the virtual pet experience with endless character options, allowing Tamagotchi characters to now have different looks, personalities and even hobbies. The ability to connect to Wi-Fi gives fans the opportunity to connect, customize their characters in unique ways, and enjoy access to downloadable content and updates.
“Tamagotchi fans are always looking for new ways to personalize their experience while nurturing their character, and Tamagotchi Uni opens the door to endless possibilities to do just that,” said Bandai Namco Toys & Collectibles America Director Tara Badie. senior brand strategy. “Not only are we thrilled to be able to give fans this opportunity, but we’re also excited to see them in the Tamaverse.”
TikTok sensation, entrepreneur and global superstar Charli D’Amelio has been tapped as a global brand ambassador to showcase what makes Tamagotchi Uni unique, united and universal. The famous creator herself, the company says Charli was a “natural fit” when choosing the face of Tamagotchi Uni, which expands on the pattern of nurturing play with exciting features that infuse creativity and personality. The Hulu star will be giving her own fans a first-hand look at the new device with a series of content on her social channels.
“I’m a big fan of Tamagotchi and I’m really excited to be able to partner with the brand to launch a brand new device designed for a new generation,” commented Charli. “Tamagotchi Uni is a completely new experience and gives fans the chance to customize the play in a new, exciting and interactive way.”
The global release isn’t the only first for Tamagotchi Uni. For the first time in European and North American territories, the moving fun of Tamagotchi will be taken to the next level with a bracelet that transforms the device into a wearable accessory. Tamagotchi characters will also talk for the first time along with expanded gameplay.
Tamagotchi Uni is available for pre-order from today ahead of its mass launch on July 15, and is available in purple or pink shells with an included wristband. Later this month, Charli D’Amelio will kick off the global launch with a series of TikTok videos, Instagram content, press and interviews, and an exclusive preview at the New York media and influencer event.
Bandai UK has also partnered with British social talent to support the launch of the new product. On June 27, the company will hold its own launch event online with the US and Europe, hosting media, celebrities and influencers who will be the first to experience and get hands-on with the new Uni before it arrives on UK shelves. July 15
Features of Tamagotchi Uni:
unique: Kids can raise a unique UniTama, inside and out, with unique personalities, accessories and decor.
united: Connected Tamagotchi Uni devices play together, create together, trade items and propose.
universal: Connecting with the world through Tamaverse allows kids to meet characters from around the world, try global fashions and share their UniTama style, go on globe-trotting adventures, meet their UniTama dream partner and get married.
accessories: The included pink or purple band means kids can take their Tamagotchi Uni with them wherever they go and interact in new ways.
Mini games: Players match their characters’ moves in the Dance game, serve burgers in the Fast Food game, and enjoy a seasonal game to earn Gotchi points for ordering food delivery, shopping at Tama Mall, and more.
Characters: More than 20 adult characters to nurture, which are a mix of popular and new characters.
rechargeable: Comes with a rechargeable battery and a USB-C cable.
Updates: Wi-Fi enables updates to exclusive downloadable items and new Tamaverse areas. Parental controls available.
multilingual: There are seven languages for the game: English, Spanish, French, German, Italian, Portuguese and Japanese. Suitable for over 6 years
For more information visit www.Tamagotchi-Official.com i www.youtube.com/@TamagotchiFriendsUS.
