Hold on to your tennis rackets because we have some exciting news to share! W1 Immersive, with its ever-growing community, invites you to an extraordinary 24-hour collaboration that will leave you breathless with excitement. Mark your calendars for the final weekend of the 2023 Wimbledon Championships as we celebrate not only this prestigious event, but also the remarkable achievements of Britain’s most successful tennis player, Andy Murray.
Date and Time: Friday 14 July 2023 10:00 – 21:00 BST
Location: flannels 161-167 Oxford Street London W1D 2JP United Kingdom
Get ready for W1Curates Presents: ‘The Exposition’ – a stunning fusion of fine art, sports and data science, brought to you through an innovative collaboration between iconic brands: Andy Murray, Wimbledon and Refik Anadol Studios. It’s a match made in heaven!
“The Exposition” takes a deep dive into the fascinating 18-year Wimbledon career of the legendary Andy Murray, using IBM’s cutting-edge data. Prepare to be amazed as machine learning and complex algorithms transform this treasure trove of data into visually stunning works of art that vividly capture the excitement, rivalries and thrilling championship wins in stunning bursts of color. It’s a show you don’t want to miss!
“As a tennis fan I was excited to be able to participate in this historic project. W1 Curates is the perfect public art platform to celebrate this marriage of non-profit brands and share a new visual interpretation of high-performance sports data and is in line with our mission to bring the digital and physical worlds together” – Mark Dale CEO
But that’s not all, my friends. Hold on to your seats as we bridge the gap between the digital and physical worlds. The lucky owners of this fascinating digital artwork will have the exclusive opportunity to purchase a physical print edition, expertly produced by the acclaimed Avant Arte. This collaboration takes us beyond the realm of screens and immerses us in a tangible experience, allowing us to bring the magic of “The Exposition” into our everyday lives.
And the excitement doesn’t stop there! The open edition of this groundbreaking project was launched on 7/7, marking exactly 10 years since Murray’s first Wimbledon triumph. But brace yourselves, as this innovative project will continue to evolve organically. By collecting live data during this year’s championships, we will unlock the potential for future collaborations between the incredible trio: Andy Murray, Wimbledon and visionary artist, Refik Anadol.
W1 Curates Present
A collaboration between iconic brands, Andy Murray, Wimbledon and Refik Anadol Studios.
“The Exposition” marks the birth of an ambitious project that combines fine arts, sport and data science.
‘The Exposition’ delves into Andy Murray’s 18 years at Wimbledon… pic.twitter.com/f4bBYMCP7C
— W1 Curates (@W1curates) July 11, 2023
So what are you waiting for? Join us this Friday and be a part of this historic and epic event that will push boundaries, challenge expectations and redefine the way we perceive the beautiful game of tennis. We look forward to welcoming you with open arms as we delve into the extraordinary world of “The Exposition”!
This incredible project is curated and brought to life by the brilliant minds of FAN3, a web3 consultancy that continues to revolutionize the digital landscape.
Get ready to witness magic unfold, dear friends! This is a once-in-a-lifetime collaboration that will leave you in awe and change you forever. See you there!
