ALEXANDRIA, Va. (DC News Now) – With artificial intelligence in the mix, things could change for the big presidential election coming up.
Some say the political campaign landscape could become the Wild West as technology and artificial intelligence increasingly shape political perceptions.
John Ashford, chief executive of the Hawthorn Group, said the upcoming election would have an “unpredictable impact”.
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“This is probably the critical choice for the impact of AI because there are no rules for the road,” Ashford said.
The Hawthorn Group advises clients on the impact that chatbots and a generative AI server can have on ad creation.
“You can capture someone’s voice, mimic or create a fake news ad or fake news sound note with them saying something they’ve never said before,” said Anthony Sowah, chief technology officer at Hawthorn Group.
Hawthorn Group research analyst Jefferson Freeman identifies the challenges AI can pose.
“You could have trolls creating fake news with rich video and audio that could go viral, and it takes a lot longer to spread true information than it does to spread false information,” Freeman said.
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When it comes to credibility with voters, Ashford said a lot of fake content can be “credibly and massively created” that could turn voters away.
“They might decide that they can no longer trust anyone or anything, and as a result, they will stay home and not vote,” he said.
Ashford says artificial intelligence is the biggest disruptor in the campaign landscape.
