COSRX's #LayerYourSPF TikTok Challenge Campaign Concludes With Record Engagement Of Over 193 Million TikTok Views In One Month

Seoul, South Korea, May 22, 2023 /PRNewswire/ — COSRX, a leading skincare brand, successfully concluded its #LayerYourSPF TikTok campaign on Indonesia, philippines, malaysiai vietnam running from From April 14 to May 7. The campaign gained a lot of attention, reaching a total of 193 million views under the hashtag #LayerYourSPF. In addition, the brand’s hashtag, #COSRX, reached a remarkable milestone of 1.9 billion views, experiencing a 21% increase in engagement during the challenge period.

#LayerYourSPF TikTok Challenge campaign

With an amazing participation of over 21,000 people, the #LayerYourSPF challenge set a new record for COSRX’s TikTok campaigns, surpassing all previous participation numbers. Content generated for the campaign also ranked in the top 1%-3% of click-through videos in the Beauty & Personal Care category across all 4 countries, verifying the challenge’s popularity.

The campaign not only drove participation through a filter-based challenge, but also educated users on the importance of sun protection and the need to apply SPF layers to ensure full UV coverage. In line with this, the participants showed their creativity and enthusiasm through a wide range of content, filming both indoors and outdoors, while on holiday, creating product reviews, introducing layering techniques SPF, the two-finger sunscreen method, UV camera testing, daily skin care. routines and more, using COSRX Soothing Aloe Sunscreen SPF 50+ PA+++. These videos were shared through TikTok, gaining wide exposure for COSRX and its products among different age groups. This widespread engagement and positive response from the TikTok community highlighted the brand’s successful efforts to reach a wider and more diverse customer base.

“The goal of the campaign was to raise awareness about the importance of layering SPF before sun exposure and after every 2 hours,” a brand representative told COSRX. “To encourage participants to develop healthier skin care habits, we launched a specially created filter that encourages users to mimic hand gestures to hit the SPF. We think that’s what make our campaign a success. Because it’s fun, easy, and informative!” she added. “We also want everyone to recognize the importance of sun protection and know that small lifestyle changes can prevent sun damage and premature aging such as dark spots, loss of elasticity and wrinkles in the future!”

The story continues

The remarkable success of the TikTok campaign translated into positive sales results. Based on sales results for April a Indonesia, philippines, malaysiai vietnamsales of COSRX Aloe Soothing Sun Cream SPF 50+ PA+++ witnessed a staggering 74% increase compared to the previous year, showing the campaign’s direct impact on sales growth.

COSRX expresses its sincere gratitude to all the participants, TikTok users and supporters who made the #LayerYourSPF Challenge an outstanding success. The brand remains committed to delivering innovative and engaging campaigns that promote skincare education and encourage a healthy skincare routine.

About COSRX

With its powerful yet affordable skin care solutions, COSRX has quickly become one of America’s favorite skin care brands. Using a minimal number of highly effective natural extracts in concentrated doses, COSRX products deliver visible results by treating skin with only the essentials it needs and nothing else. Find their best-selling skincare solutions at retailers nationwide including Amazon, Ulta, Revolve and Dermstore.